books and guides
Virgins to Veterans
Virgins to Veterans has something for everyone; new ideas and strategies, ways to turn your tried and tested business plan into a new fresh approach, how to improve your stand design and layout and how to improve your overall approach to exhibiting.
Exhibiting provides you with an opportunity for fresh thinking. If you’re a veteran, approach each show you exhibit at with an open mind, re-evaluate your business goals and set new objectives. If you’re a virgin, set a solid plan with measureable outcomes in order to create a benchmark that sets you up for the future.
So if you want to:
• Know all the steps and learn how to implement a fail-proof formula to exhibit like a pro and maximise your results
• Take away the guess work and be decisive in every aspect
• Have a stand that creates a WOW factor and successfully functions as a sales magnet
• Know what makes people stop at your stand and bypass others
• Have staff that perform
• Be the envy of other exhibitors due to your success
Then Virgins to Veterans is for you.
A step-by-step guide to better exhibiting results.
For many companies, exhibiting can seem both an exciting and a daunting task. It is current, it’s live and the rewards are so much greater. The whole process of exhibiting can be a breeze with some planning and forethought.
This book focuses on the key aspects of developing an exhibition plan. It covers topics such as how to select the exhibition that is right for you, how to conduct pre-show brainstorming, how to prepare an exhibition plan and timeline, and how to evaluate the exhibition after it has finished.
Hundreds of millions of dollars are spent each year on trade and public exhibitions, but how many companies are actually getting value for money?
This book will show you how to increase sales and overall profits through successful exhibiting and offers step-by-step instructions to take you through the whole exhibiting process. It is now more important than ever to develop a competitive and innovative exhibition strategy.
Whether you are a seasoned veteran or a first-time exhibitor, Exhibitions: A Complete Guide will give you a competitive edge on your next exhibition.
This is your guide to mastering the art of successful exhibiting… in less time than you think.
Packed full of helpful information and clear-cut advice, plus a jargon page to help you understand what we are talking about, this guide addresses the key questions that you’ll have when thinking about exhibiting.
Although aimed at businesses new to exhibitions, this book will also help businesses who need a refresher to boost their exhibition success.
This book will deliver … all in under 45 minutes.
The old adage that ‘good planning is the key to success’ should not be ignored. Don’t underestimate the amount of planning required in order to maximise your participation at an exhibition. Planning commences from the moment the decision to exhibit is made.
This book focuses on the key aspects of developing your exhibition plan. It covers everything from brainstorming, preparing an exhibition plan and timeline, to after-show evaluation.
Full of checklists to help you plan The Organiser is full of checklists to help you plan and achieve exhibiting success.
My Exhibitips is a little different from your normal educational text. It has been compiled from monthly tips on subject matters that affect the success of exhibitors at events.
This series of booklets provides essential information for first-time exhibitors, but is also an excellent guide for those who may wish to discover how to make their exhibition experience more effective.
“Wise people learn when they can. Fools learn when they must.” – The Duke of Wellington